9 reasons why you should be very worried about Buying Links

Apparently, Google doesn’t really care about penalizing sites in their index, whether that is by the page level, or flat out kicking you out of Google, no matter how legit your site is you have a giant target on your back if you are not careful. Over the last year there has been a lot of talk from M.Cutts about the “problems” with buying links. He has been pretty persistent with telling webmasters that they do not condone it.
I don’t really care much for the idea Google can tell you where you can and cannot buy advertising. However, it is their index and they can do what they want.
From what I have seen so far, as far as the penalizations go they are not across the board. I still feel like it is a manual handcheck and perhaps with some level of algorithmic manipulation.

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Original post by Brian Chappell and software by Elliott Back